Affinity Foundation Privacy Policy

Affinity Foundation Privacy Policy

Pursuant to the applicable data protection laws, this Privacy Policy is intended to help you understand the data that Affinity Foundation. (hereinafter, “Affinity Foundation”) collects and how it processes said data.


1. Data controller and data protection officer

Unless otherwise stated, the Affinity Foundation is the data controller of all the databases that contain any personal data collected on this Website. This policy on personal data protection may vary over time due to changes in the law, case law or the standards followed by the Spanish Data Protection Agency. The Affinity Foundation hereby informs the Users that it complies with all regulations on personal data protection and, specifically, with the EU’s General Data Protection Regulation (hereinafter, the “GDPR”) and with the Spanish regulation derived from the GDPR.

The Affinity Foundation is not subject to the obligation to appoint a Data Protection Officer. However, notwithstanding any other points of contact that are designated in these General Terms and Conditions, should you have any queries, requests or require further clarifications on the processing of your personal data, you may send an email or letter to the following addresses: fundacion@fundacion-affinity.org/ Fundación Affinity, Plaça Europa 54-56 08902 L'Hospitalet de Llobregat (Barcelona), with the subject or attention line “Data Protection”.


2. Personal data subject to processing

The Affinity Foundation shall process the following personal data:

  • Any initial data that you voluntarily provide related to a request to register as a user, information requests made to the Affinity Foundation or requests to receive any of the services offered by the Affinity Foundation. We shall give clear, precise instructions on the mandatory data you must provide on each form so that you are able to request the information or service that you may ask us for at any given time.
  • Any data that are subsequently generated or exchanged with Users in order for the Affinity Foundation to fulfil their initial request.
  • Data obtained from the interconnection of different devices with which the User interacts on the Affinity website.
  • Data obtained from the generation of anonymous identification numbers and their association with the accounts of registered Users.
  • Personal data that Users provide through social media in order to handle their requests. These data shall depend on the privacy settings of each User, the use made by each User of social media, in addition to the privacy policies of the social media in question.

3. Purpose of data processing

  • Purpose of data processing

The Affinity Foundation shall process Users’ data to handle and process requests received from them, whether for information, registration, or the rendering of services.

In addition, Users’ data shall be processed to send, including via electronic media, promotional information about its activities and services, as well as activities and services that are of a similar nature to those previously requested by them.

4. Legal basis for data processing

The Affinity Foundation is legally entitled to process personal data for handing and processing requests from Users, as this is required for the Affinity Foundation to meet its contractual obligations in respect of such requests.

With regard to the analysis of the data obtained and information sent about activities and services of a similar nature to those previously requested or acquired by Users, the processing of their data is a legitimate interest of the Affinity Foundation, expressly recognised by the data protection regulation, as well as by the regulations on services in the information society. Users may now or any time in the future opt out from receiving marketing messages about The Affinity Foundation’s activities and services by sending an email to fundacion@fundacion-affinity.org/.


5. Assignment to third parties

The Affinity Foundation shall only assign the User's personal data to Affinity Petcare, S.A. and its subsidiaries whose business is related to pet food, products and services for the purposes set forth in the sub-section “Purpose of data processing” of this privacy policy, in which the business of each subsidiary is explained, whenever such an assignment is essential for fulfilling the purposes of processing personal data as described in the aforementioned sub-section of this privacy policy.

Furthermore, in compliance with and within the scope and restrictions provided for in the regulation, the Affinity Foundation may assign the User's data to public administrations and authorities, provided it is obliged to do so due to the regulations that govern the Affinity Foundation’s activity. Beyond such cases, the Affinity Foundation shall not assign the User's personal data to third parties, without the prior express consent of the User on every occasion this occurs.

The Affinity Foundation hereby informs you that it works in partnership with third-party service providers as provided for by law. These providers may have access to your personal data in order for them to provide the services and/or fulfil the obligations arising from the legal relationships entered into between such third parties and the Affinity Foundation, in the framework of the Affinity Foundation fulfilling its goals. In any event, the Affinity Foundation has entered into the statutory non-disclosure and data protection agreements with such service providers, in full compliance with the provisions of the regulations in force on personal data protection.


6. Rights of Users

In respect of the data collected, the Users may exercise their rights as provided for in the GDPR and related regulations and, specifically, the right of access, rectification, objection, erasure, restriction of processing and data portability. These rights may be exercised by sending an email with the subject line “Data Protection” to fundacion@fundacion-affinity.org or by any postal service, providing the Affinity Foundation is able to acknowledge the receipt of notifications sent in this way, by writing to: Fundación Affinity, Plaça Europa 54-56 08902 L'Hospitalet de Llobregat (Barcelona), with the attention line “Data Protection”.

Furthermore, if you consider that the processing of your personal data infringes current legislation or your privacy rights, you may submit a complaint:

  • By writing to the postal or email addresses that appear in the section “Personal data storage, purpose and recipients” herein.
  • By lodging a complaint with the Spanish Data Protection Agency via its website or by writing to its postal address.

7. Warning to minors

The Affinity Foundation hereby informs the User that minors under the age of 14 may not register on this Website.

Furthermore, Users are informed that if they are aged over 14 but under 18, it is recommended that they tell their parents or legal guardians that they intend to access the Website before doing so, in order that the former explain to them the implications of these General Terms and Conditions and, specifically, of the personal data policy contained herein, as well as elucidating on the possible uses to be made of this Website, notwithstanding the specific cases in which by law the parents or legal guardians of minors between the ages of 14 and 18 must give their consent for their personal data to be processed.


8. International transfers of personal data

The Affinity Foundation has hired the services of technology providers based in countries that do not have legislation that is equivalent to the EU’s (“Third Countries”). These providers have entered into non-disclosure and personal data processing agreements with the Affinity Foundation, as required by law for providers based in Third Countries, to ensure that all the guarantees and safeguards required to protect your privacy are applied. Users may obtain further information about the safeguards for protecting their privacy by writing to the postal or email addresses that appear in the sub-section “Rights of Users” herein.


9. Data retention period

The personal data of Users shall be kept on record throughout their relationship with the Affinity Foundation. Once a User ends the relationship, the Affinity Foundation shall keep the User’s data on record for the retention periods required by law. In such cases, your data shall only be processed for the purpose of proving that we have met our legal and contractual obligations. Once such statutory limitation periods have expired, your data shall be deleted or, alternatively, anonymised.

10. Cookies policy